Should you’re in search of a scrumptious buzz, Drag Race alum Kim Chi is right here to avoid wasting the day! Kim has collaborated with way of life model Sundae College to convey you Kimchi Yuzu, a limited-edition gummy embracing the spice and pleasure of the Lunar New 12 months. Coated with daring kimchi powder and infused with the brilliant citrus notes of yuzu, these gummies characteristic a reformulated 10mg of THC per gummy, delivering the model’s most potent deal with but.
Accompanying the launch is the whimsical Kim Chi Over Flowers marketing campaign, impressed by classic Korean comics, ads, and popular culture. The marketing campaign reimagines the journey of Kimchi Yuzu as a transformative taste expertise. It begins with the fiery ardour of kimchi powder and melts into the candy, radiant brightness of yuzu. Starring Kim Chi because the marketing campaign’s heroine, the narrative brings her to life as she evolves from a hot-and-spicy kimchi-making ahjumma to a glowing, highly effective yuzu matriarch.
“This Lunar New 12 months, we got down to craft one thing that embodies the transformative spirit of the season whereas paying homage to the wealthy flavors and cultural nostalgia of Korea,” says Corinne Ang, Artistic Director at Sundae College. “Kimchi Yuzu is greater than only a taste—it’s a daring and imaginative expertise that redefines custom, providing a contemporary and playful connection to our roots.”
The visuals in Kim Chi Over Flowers mirror Sundae Flowers’ signature type: daring, kitsch, and unapologetically enjoyable. With dramatic typography, vibrant illustrations, and punchy designs, the marketing campaign immerses audiences in a campy, nostalgic world that’s each humorous and heartfelt.
“We leaned into the drama and whimsy of Korean popular culture to inform a narrative that’s each playful and significant,” provides HeeEun Chung, Lead Content material Producer at Sundae College. “The imagery, the characters, and the narrative all come collectively to have fun the transformative energy of this taste whereas staying true to the humor and character that outline each Kim Chi and Sundae Flowers.”
Rejoice the season and revel in a candy and spicy deal with. Order Kimchi Yuzu on the Sundae College web site,
