Pacha Groups Up With Listening to Safety Startup, Hears, to Save Clubbers' Ears

The cherry brand that after symbolized hedonistic nights in Ibiza is now adorning one thing fully sudden: high-end earplugs designed to guard clubbers from the very music they got here to listen to.

The legendary Pacha Ibiza has partnered with listening to safety model Hears to promote customized earplugs all through the island’s 2025 season, combatting a pervasive downside in an business infamous for prioritizing quantity over ear security.

The collaboration prompts Hears’ noise-reducing know-how in one of many world’s most iconic nightlife locations. Providing 20dB sound discount whereas preserving audio readability, the limited-edition earplugs sport Pacha’s unmistakable cherry branding and rework what was as soon as purely purposeful gear into way of life equipment.

The collaboration displays rising issues round listening to injury in digital music tradition, the place sound ranges routinely exceed 100 decibels. That is equal to standing subsequent to a jackhammer.

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Whereas it is easy to jot down off this umpteenth earplug product, it is robust to disregard its worth proposition. An growing old millennial demographic that grew up within the EDM increase is now rampantly coping with tinnitus and listening to loss, creating demand for options that do not compromise the expertise.

Hears co-founders Bob Verlaat (L) and Nick Nijhof (R).

c/o Press

Latest information on listening to loss at EDM occasions highlights important dangers resulting from excessive sound ranges and extended publicity. A June 2025 examine revealed in The Laryngoscope discovered that attendees reported greater charges of post-event tinnitus and issue listening to others.

To that finish, the analysis indicated EDM followers are virtually twice as prone to put on listening to safety total and practically 3 times as probably to decide on excessive‑constancy earplugs, due to a rising consciousness of noise‑induced listening to loss throughout the scene.

For Hears and its co-founders, Bob Verlaat and Nick Nijhof, touchdown Pacha represents important validation in a crowded market the place conventional foam earplugs have lengthy dominated. On Pacha’s facet, proactively championing listening to safety is a prudent transfer because the dialog round hurt discount in rave tradition has by no means been louder, to not point out the product opens a brand new income stream.

You should purchase the limited-edition earplugs by way of the Hears web site.