Underneath the glittering lights of a Florence night, Gucci made its epic return to the place all of it started for Cruise 2026—a nostalgic homecoming inside the iconic Palazzo Settimanni. On this Renaissance metropolis, the style home dropped a set that blended reminiscences with motion, taking us on a mode journey via time, heritage and pure creativeness.
The star-studded visitor record featured Paul Mescal, Charlotte Le Bon, Viola Davis, Yara Shahidi, Julia Garner, Jeff Goldblum, Mark Ronson, and different A-listers.
Florence—Gucci’s birthplace since 1921 when Guccio Gucci based it—isn’t simply one other cease on their Cruise present circuit. It’s the model’s everlasting inspiration, a metropolis whose identify actually means to flower. On this layered canvas of artwork and historical past, the artistic crew gave Gucci’s DNA a recent spin with fashionable luxurious and sprezzatura—that easy Italian cool that was once only for Renaissance courtiers however now guidelines the style world.
The present, staged in Gucci’s dwelling archive, was a time-traveling trend feast: dramatic shoulders and flowing silhouettes blended day and night time vibes, whereas wealthy materials like brocade, layered lace, jacquard silk and velvet paid tribute to Florence’s textile legacy. The GG emblem popped up all through with daring fashion, whereas leather-based items—nodding to each the model and metropolis’s roots—took thrilling new varieties. The debut of the Gucci Giglio bag, named after Florence’s signature lily, brought about prompt buzz. The vibe? Assume polished meets rock star with that signature undone luxe really feel.
Working with Pomellato, they dropped some significantly gorgeous jewellery items—leather-based meets gold meets diamonds in future heirloom standing items.
As darkness fell, Gucci flipped the script on the standard finale: fashions stepped out from the Palazzo into the piazza, melting into town streets that impressed them. It wasn’t only a present ending—it was like watching a love letter to Florence, craftsmanship, and the style home that retains blooming from its roots.
Take a look at extra photographs of the celebrities attending the Gucci Cruise 2026 trend present
Zhang Hao attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Mark Ronson, Kyra Kennedy and Derek Blasberg attend the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Aliocha Schneider and David Jonsson attend the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Marc Forne attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Erika Linder attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Jeff Goldblum attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Julia Garner attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Lee Jung-jae attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Aliocha Schneider attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Vanda Margraf attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
David Jonsson attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Charlotte Le Bon attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Viola Davis attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Martina Scrinzi attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Paul Mescal attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Mark Ronson attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Zhang Linghe attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Yara Shahidi attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
Zhang Hao attends the Gucci Cruise 2026 trend present at Gucci Archive on Could 15, 2025 in Florence, Italy.
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