Baggage Statistics [2024]: Shopper, Product & Development Information

Key Baggage Statistics

• In 2020, baggage retail gross sales within the US dropped 59% because of pandemic journey bans.
• The worldwide baggage market is predicted to exceed pre-pandemic progress in 2024.
• Samsonite continues to be by far the biggest baggage model, with over $2.9 billion in income in 2022.
• Regardless of Samsonite’s market domination, Away Journey has nearly double the web search curiosity.
• The typical carry-on suitcase weighs 7.6 lbs and has 40.3 L of quantity.
• The typical checked suitcase weighs 10.4 lbs and has 91.2 L of quantity.
• The July Carry-On Mild was the lightest suitcase in our evaluation, weighing simply 3.9 lbs.
• At $1430, the RIMOWA Unique Cabin was the most costly suitcase in our evaluation.
• The nations with the very best web search curiosity in baggage are rich island nations like Singapore, the UK, and New Zealand.
• Contained in the US, coastal states have a lot increased search curiosity in baggage, and Hawaii is the chief by far.

Baggage Market Statistics

Extra individuals are touring than ever earlier than, and, regardless of COVID-19 setbacks, the journey trade as a complete has been rising quickly over the previous decade. Baggage is not any exception to that.

Within the wake of COVID-19 and the emergence of a number of startup baggage manufacturers, the market is regularly altering. Listed below are the important thing statistics for understanding the baggage market.

US Baggage Retail Gross sales Over Time

From 2010 to 2019, US baggage retail gross sales elevated by almost 130% based on Statista. This progress was pushed by extra individuals touring mixed with innovation within the trade and extra centered advertising and marketing on-line and in social media.

The chart and desk beneath present the entire retail gross sales for baggage within the US from 2010 to 2021.

From 2019 to 2020, COVID journey bans brought about a 59% drop in US baggage retail gross sales. By 2021, baggage gross sales had returned to 85% of pre-pandemic ranges in the US.

International Baggage Market Measurement Forecast

In 2022, the worldwide baggage market was valued at $17.6 Billion, based on Statista.

The chart beneath exhibits the previous and forecasted progress of the baggage market worldwide, from 2017 to 2025.

Whereas the worldwide baggage market was nonetheless far beneath pre-pandemic ranges in 2022, it’s anticipated to surpass these ranges by the tip of 2024. From 2019 to 2029, researchers at Mordor Intelligence predict a 7.2% compound annual progress charge within the baggage trade.

Extra individuals are touring world wide, and we will solely anticipate that pattern to proceed. That’s excellent news for each established baggage manufacturers and newer startups within the enterprise.

Within the years and months main as much as COVID-19, a number of new manufacturers emerged within the baggage and journey gear house.

Whereas the pandemic was a difficult time for brand new journey manufacturers, those who did handle to outlive (Beis, Monos, July, and others) will probably expertise important progress within the coming years as the baggage trade as a complete continues to develop quickly.

Baggage Search Curiosity by Month

Whereas the seasonal tendencies in baggage gross sales and search curiosity are usually not as placing as for backpacks (that are most in demand at “back-to-school” season), there undoubtedly are yearly-repeating patterns.

The desk beneath exhibits US search curiosity within the time period “baggage” by month from January 2021 to December 2023 based on Google Traits.

The sample within the chart above exhibits that yearly there are two spikes in search curiosity for baggage.

The primary is a gradual ramp-up via the spring that peaks in July. Summer season is the season that universally sees essentially the most journey, and this pattern displays that. As faculty summer time holidays begin, individuals are looking for baggage to gear up for journeys.

The second spike is within the vacation season, particularly Black Friday Weekend. That is essentially the most worthwhile time of 12 months for a lot of shopper items industries, so it’s no shock that individuals are extra fascinated with baggage throughout this time.

Baggage Model Statistics

For a lot of many years, baggage was a reasonably secure, not notably thrilling product vary. Just a few huge manufacturers dominated the enterprise, and other people knew what to anticipate from these manufacturers and their merchandise. Baggage was boring, a device to perform a job.

Issues began to vary within the years from 2012 to 2020, as a number of startup manufacturers started shaking issues up in baggage. Away, based in 2015, made a giant splash with a brand new line of suitcases designed to be fashionable and thrilling, a really distinguished social media presence, and a sequence of well-placed superstar endorsements.

Extra new startups adopted go well with, and whereas every took a barely completely different method, all of them shared a number of vital rules: consideration to fashion, a give attention to journey experiences quite than simply practical merchandise, sturdy web advertising and marketing, and direct-to-consumer fashions that distributed with the necessity for contracts with massive retailer shops.

The panorama of the baggage trade appears very completely different now. Whereas the outdated gamers like Samsonite, American Tourister, and Travelpro are nonetheless there, a number of of the newer manufacturers have gained a critical foothold available in the market.

High Baggage Manufacturers by Search Quantity

One technique to evaluate the prime baggage manufacturers is by web search quantity. Whereas this isn’t an ideal metric for income or variety of suitcases bought, it’s an correct technique to gauge the curiosity and model consciousness of a specific model.

I did an in-depth Google search evaluation to seek out the manufacturers with the very best search quantity on Google. As a result of some model names are frequent phrases (Away), and plenty of manufacturers promote extra than simply baggage, I analyzed search phrases that included the phrase “baggage” (for instance: “Away Baggage” and “Samsonite Baggage”).

The desk beneath exhibits the highest 20 baggage manufacturers rated by month-to-month Google search quantity based on Similarweb.

Away Baggage has the very best web search quantity by far. This model has poured large effort and assets into advertising and marketing and model consciousness, and that effort has clearly paid off.

Away’s income in 2022 was $231.8 million. Samsonite’s income reached $2.9 billion in the identical 12 months based on Samsonite’s Annual Outcomes Announcement—over 10 occasions as a lot as Away.

These statistics spotlight the truth that, whereas web advertising and marketing and search quantity are vital, they aren’t the one method for a model to achieve success. Away’s web and social media presence blows Samsonite out of the water, however Samsonite is dominant in gross sales due to its near-ubiquitous presence in retail shops world wide.

Whereas new manufacturers are beginning to make a huge impact on the baggage trade, Samsonite isn’t going wherever quickly.

Carry-On Baggage Statistics

Carry-on baggage is designed to slot in the overhead bin of an airplane. We analyzed the amount, weight, and worth of the 96 carry-on suitcases at present in our baggage database.

Carry-On Baggage Quantity

Carry-on baggage has to suit inside very strict dimension limits, and most of the people search for baggage that’s near these limits to allow them to have essentially the most packing house. The result’s that the volumes of carry-on suitcases are very concentrated proper round 40 L.

The typical carry-on suitcase has 40.3 L of quantity, and 68% of carry-ons are between 34.6 L and 46 L. Suitcases on the decrease finish of this vary are compact, light-weight suitcases for worldwide journey. Suitcases on the higher finish of this vary are designed to maximise house on home flights which have extra beneficiant dimension limits.

Many bigger carry-on suitcases obtain increased volumes with zippered growth. Which means they are often compressed for journeys with tighter airline dimension restrictions.

Carry-On Baggage Weight

Weight is a vital issue for carry-on baggage. Light-weight carry-on baggage will likely be simpler to raise into the overhead bin and simpler to maintain inside airline weight restrictions.

The typical weight for carry-on suitcases is 7.6 lbs, and 68% of carry-ons are between 6 lbs and 9.2 lbs. The lightest carry-on in our database is the July Carry-On Mild. At 3.9 lbs, it’s only barely over half of the common weight.

Carry-On Baggage Worth

Worth is a vital metric when evaluating rolling carry-on baggage. The carry-ons in our database cowl a variety of worth ranges, from ultra-budget to ultra-luxury.

The typical MSRP of the carry-ons we analyzed was $351.09. The median was considerably decrease, at $299.99. This means that the info is right-skewed, that means there’s a a lot bigger variety of suitcases on the decrease finish of the vary (beneath $300) and some very high-priced objects that carry up the common.

These outliers on the costly finish embody suitcases from luxurious manufacturers like RIMOWA and Tumi. The costliest carry-on in our database is the RIMOWA Unique Cabin, which value $1430.00 on the time of publication.

On the reverse finish of the spectrum, there’s a huge array of reasonably priced carry-on baggage out there for as little as $50 or much less.

Checked Baggage Statistics

Checked suitcases are designed to be checked into the cargo maintain of a airplane, and are a lot bigger than carry-ons since they don’t have the identical strict dimension limits. Checked luggage are additionally usually less complicated in design and development, with out as many pockets and options.

Our evaluation included each hardside baggage and softside baggage fashions which might be marketed for check-in use.

Checked Baggage Quantity

Checked suitcases vary from barely larger than carry-on limits to huge luggage which might be appropriate for household journeys or shifting internationally.

The typical checked baggage quantity is 91.2 L—greater than double the common carry-on quantity. 68% of checked suitcases are between 68.5 L and 113.9 L. The biggest wheeled suitcase in our database is the Travelpro Platinum Elite 29” Spinner, which is 143.5 L when absolutely expanded.

Checked Baggage Weight

The typical weight for checked suitcases is 10.4 lbs. That is solely 36% greater than the common for carry-ons, which is stunning since checked baggage is greater than double the dimensions on common.

The spinner wheels, frames, nook reinforcements, and telescoping handles account for a big portion of suitcase weight. These elements don’t change a lot primarily based on the baggage dimension: an enormous checked suitcase nonetheless has the identical 4 spinner wheels as a carry-on.

The one important weight addition from carry-on to checked suitcase is the primary shell supplies, that are considerably lighter than the structural components. This explains why the burden distinction isn’t as giant as you could anticipate.

Checked Baggage Worth

Due to the extra dimension and supplies, checked baggage is considerably costlier than carry-on baggage—round $54 extra on common.

We see the identical pattern right here as with the carry-ons: the median MSRP is considerably decrease than the common, that means a handful of very costly suitcases are skewing the info. Our database has an enormous worth vary for checked baggage, from beneath $100 to just about $1400.

Baggage Statistics by Area

Baggage use and curiosity are usually not uniform across the globe. Listed below are a very powerful regional baggage statistics.

Google Search Curiosity in Baggage by Nation

Breaking down Google search quantity for baggage by area is an fascinating technique to evaluate the curiosity in baggage between areas. This isn’t an ideal metric, however it exhibits how a lot individuals are looking for baggage on-line.

Utilizing Google Traits, I ranked the nations with the very best and lowest search curiosity for the time period “baggage” in 2023.

Google charges search curiosity as a proportion of all searches. The area with the very best search curiosity will get a rating of 100, and each different area’s rating is a share of that (a rating of fifty means half the search curiosity of the very best rating). I excluded areas with low search quantity for this examine; that leaves 52 areas to contemplate.

The desk beneath exhibits the ten areas with the very best search curiosity for the time period “baggage” in 2023, based on Google Traits.

The desk beneath exhibits the 5 nations with the bottom search curiosity for the time period “baggage” in 2023, based on Google Traits.

Curiously, the highest 4 nations with the very best search curiosity in baggage are all island nations. Logically, this is smart since air journey is a extra frequent necessity for residents in smaller island nations.

This pattern isn’t common, nevertheless, as Japan and Indonesia are each island nations with very low Google search curiosity for baggage.

These nations with the very best curiosity are additionally very rich in comparison with the worldwide inhabitants. In distinction, the nations with the bottom curiosity in baggage are mainland nations with considerably decrease wealth ranges.

Google Search Curiosity in Baggage by State

There’s additionally a big distinction in baggage search curiosity between states within the US. The graph and desk beneath present the Google Traits search curiosity for all 50 states plus the District of Columbia.

The state with by far the very best search curiosity in baggage is Hawaii. This matches the worldwide pattern of island nations having increased curiosity in baggage—as a result of air journey is a extra common necessity. Alaska additionally has excessive curiosity in baggage for comparable causes.

Different states with excessive curiosity in baggage embody Nevada, Washington DC, New York, and California. These states all have giant city facilities, the place individuals are extra more likely to journey.

The states with the bottom curiosity in baggage are far more rural. These embody West Virginia, Mississippi, Oklahoma, North Dakota, and Idaho. Trying on the map, you’ll be able to see that search curiosity in baggage is very targeting the coasts and lowest in the midst of the nation.

There’s current analysis indicating that city dwellers journey greater than individuals dwelling in rural areas. It’s fascinating to see that very same pattern mirrored within the baggage trade.

Sources and Methodology

The info used on this report is split into three classes: market information, search information, and product information.

The market information consists of annual gross sales, world market dimension, and market progress forecasts. I collected this information from a number of trusted market analysis, together with Statista, Grand View Analysis, Similarweb, and Mordor Intelligence. I mixed these particular person information factors and units to get a extra full image of the worldwide baggage market.

Search information was collected utilizing Google Traits. I used this device to gather Google search statistics for the 2023 calendar 12 months. I analyzed search outcomes for the search time period “baggage” and segmented out searches by nation, state, and month. These search outcomes function a proxy for public curiosity in baggage, and are helpful for measuring tendencies geographically or over time.

To gather product information, I used TravelFreak’s baggage ranking database, which shops the metrics we use for reviewing and scoring baggage. We retailer 37 distinct information factors for each suitcase in our database, which provides a wealth of data to attract from. The main points in our product database come from many years of in-depth analysis and testing, and accommodates particulars on 196 suitcases.

I used this information to extract averages and statistical distributions for weight, quantity, MSRP, and supplies used throughout the completely different baggage classes.

Changelog

We periodically assessment this report, test for errors or inconsistencies, and replace it with the latest information. Right here is the change historical past for this report.

• February 26, 2024—first printed