A few of the Air France areas at Paris-Charles de Gaulle Airport (CDG), and a few of its onboard suites odor a bit totally different now than they did final month.
That is as a result of, in mid-January, the service launched its first-ever signature perfume and commenced utilizing it in its La Premiere (first-class) foyer, a handful of lounge areas at CDG and onboard plane within the swanky La Premiere suites.
The service mentioned it’ll progressively add the brand new perfume — which is called AF001 as a nod to the Concorde flights that traveled between New York and Paris within the late Nineteen Seventies — to different lounges in Paris and all over the world.
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New Air France perfume
France is the “perfume capital of the world,” and Air France is the French flag service. So, the stakes had been excessive when it got here to declaring a signature scent.
For the scent, Air France turned to Francis Kurkdjian — a grasp perfumer, inventive director of Maison Francis Kurkdjian and creator of the “it” fragrance Baccarat Rouge 540.
“It was the phantasm of a ray of sunshine on the wings of an plane that impressed me to create this mild, contemporary and comforting residence perfume,” Kurkdjian defined.
What does AF001 odor like?
Based on Air France, it has a “comforting. musky scent, mixed with mimosa from the south of France” that provides “a sunny, pure vibrancy.” The scent contains hints of jasmine and rose and has a “delicate floral aura” to take vacationers on a “actual olfactory journey, capturing a selected second in time,” Air France added.
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“The concept of the Air France perfume, and notably within the lounges, is for folks to really feel good,” Kurkdjian mentioned. “And with the perfume, they really feel even higher.”
Different airline scents
Air France could have the latest customized perfume within the skies, however there are different airways and airports with customized scents.
In September 2024, Dubai-based Emirates partnered with Irish model Voya to supply bespoke Eau de Toilette fragrances on board flights in first and enterprise class.
Singapore Airways launched a brand new signature scent known as Batik Flora in 2022. It labored with Singapore-based artisanal fragrance label Scent by Six on a perfume that options floral notes from the six flowers within the service’s refreshed batik motif featured on the airline’s uniforms: aquatic ginger, widespread dianella, seashore purslane, simpoh lak, utania nervosa and white kopsia.
The scent is presently in use on the Singapore Air Service Centre on the Ion Orchard purchasing middle, the SilverKris Lounge at Singapore Changi Airport (SIN) Terminal 3 and on planes as a part of the recent towel service. Vacationers also can buy the scent within the type of reed diffusers, pillow mists and an eau de toilette perfume.
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Singapore Changi Airport additionally has its personal signature perfume — appropriately known as Changi Scent — which debuted in 2016. Inspiration for this scent comes from Changi’s personal lush gardens, Singapore’s nationwide flower (the orchid), in addition to geranium, mint, citrus and Asian spices.
Changi dispenses the perfume at departure corridor doorways and different key areas, hoping to “evoke nice sensory surprises” for passengers and guests.
“By infusing the air with a soothing and refreshing aroma, the scent helps to ease moods amid the hustle and bustle of airport actions,” in line with the airport. The Changi Scent reed diffusers and candles are additionally accessible for buy.
Hong Kong-based Cathay Pacific labored with Australian scent advertising and marketing company Air Aroma on a signature scent that options lavender, jasmine, bamboo, juniper berry, tea leaves, white musk and cedarwood. You may catch whiffs of it within the service’s lounges all over the world. Air Aroma has additionally created particular scents for Etihad Airways, Virgin Airways, Abu Dhabi Airport and several other different airways and airports.
“Airport scenting isn’t the time to go tremendous daring with a really darkish, wealthy floral perfume which may be off-putting to some,” the corporate instructed TPG. So, when creating scents to make use of in lounges and different airport areas, “universally pleasing” scents are the objective. There are “so many 1000’s of people that will encounter the scent every day, all who come from throughout the globe with totally different backgrounds.”
Japan’s All Nippon Airways has a novel perfume that it mentioned is “harking back to a lush, expansive forest.” It is made with a dozen pure components, together with Japanese umbrella pine, Yoshino Japanese cedar, mint and rosemary.
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The scent is used at check-in counters and lounges in Japan and onboard through the towel service on worldwide flights. As a pleasant contact, the airline additionally fingers out “aroma playing cards” that passengers can activate once they want. Vacationers also can buy the scents on-line and on flights with inflight purchasing.
Creating customized scents
Charlotte-based ScentAir gives particular scents for the United Airways lounges, the Heathrow Airport (LHR) arrivals terminal and quite a lot of different aviation shoppers that it’s going to not point out because of nondisclosure agreements.
Tampa Worldwide Airport (TPA) is a ScentAir consumer. It started its scenting program in 2021 when it was searching for a perfume to mirror the Tampa Bay Area. The airport settled on ScentAir’s “Bamboo Tea” scent, which has notes of inexperienced bergamot (an Italian citrus fruit), jasmine, neroli (the blossom of the bitter orange tree), musk and tree moss. It now dispenses the scent in a number of areas of the airport.
“Many could not discover the scent, as it’s refined except you are searching for it out,” TPA spokesperson Emily Nipps mentioned, “however it’s mild, nice and attention-grabbing whenever you discover it.”
When creating scents for airports, “we start by exploring the airport’s distinctive attributes, together with its branding, location, decor, facilities and even meals and beverage choices,” Neohni Gilligan, director of perfume and product advertising and marketing at ScentAir, mentioned. The corporate additionally considers the emotional expertise an airport desires to create for passengers and guests.
“Airports need to deal with the burdened, impatient passenger, the enterprise traveler that’s in a rush and household vacationers that must really feel relaxed with all their children in an airport,” Gilligan mentioned. “We assist create an area that feels contemporary, calming and aligned with the airport’s identification.”
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