Hidden behind a fake bait-and-tackle storefront in Palm Seaside, one of the vital audacious nightlife experiments in current reminiscence now has the backing of a few of dance music’s most influential artists. Kygo’s Palm Tree Crew has formally acquired a stake in Mary Lou’s, the lavish hospitality idea that’s rapidly turn out to be Palm Seaside’s most enigmatic and buzzed-about nightlife hang-out.
Based by hospitality innovators Alex Melillo, Joe Cervasio and Topher Grubb, Mary Lou’s is now poised to take its model past South Florida. With Kygo’s life-style empire at its aspect, the idea is slated to debut in Montauk this summer season, step one in a wider enlargement.
“The partnership with Palm Tree Crew really felt like a pure alignment from the beginning—we share the identical vitality, ambition and dedication to creating unforgettable moments,” mentioned Alex Melillo, co-founder of Mary Lou’s and Mama Hospitality. “We every convey distinctive worth to the desk, and collectively, we create a robust engine for delivering world-class experiences. On the finish of the day, we’re each within the enterprise of creating reminiscences, and this collaboration elevates our capability to do exactly that.”
c/o Press
Since its grand “Black Tie Surrealism Affair” opening in January, Mary Lou’s has added star energy to its inventive braintrust, naming two-time Grammy nominees SOFI TUKKER as Artistic Leisure Administrators alongside chart-topping duo The Chainsmokers. They’ve every taken an energetic function in shaping the venue’s acoustics and programming, reinforcing its id as a performance-first vacation spot constructed for, and by, artists.
Palm Tree Crew’s backing provides Mary Lou’s expanded attain and strategic alignment with a life-style model that is already making waves throughout Miami, Orlando and most not too long ago, Las Vegas.
“Not often does a hospitality idea convey an expertise to its clients that’s really distinctive and recent, and we consider that Mama Hospitality has rapidly been in a position to accomplish that,” added Myles Shear, co-founder of Palm Tree Crew. “This partnership will permit Mary Lou’s to convey its idea to new markets and share this expertise with clients in search of one thing genuine and new.”
Palm Tree Crew and Mama Hospitality are set to launch a brand new holding firm for Mary Lou’s and future ideas. The model may also function the “official nighttime hospitality counterpart” to Palm Tree Crew’s daytime pageant properties, per a press launch.
