The world is shifting the 9-5 as we all know it. AI is threatening job positions, there are layoffs, recessions are looming, and in the meantime, the worth of every part goes up.
We’ve been saying this for years, however your life expertise, your ardour, and your expertise may be your greatest security web, and your finest alternative for revenue going ahead.
In case you’re not cashing in on what you’re keen on doing and what you already know, then you can be leaving quite a lot of potential on the desk!
We’ve been big proponents of beginning one thing of your personal — one thing that’s yours and may’t be taken away from you.
That is what we’ve believed for the reason that begin of Goats On The Highway — wayyyy again in 2012 (yeah we’ve been round for awhile!)
However, it’s particularly related nowadays.
The reality is, quite a lot of what we used to depend on — secure jobs, regular revenue, predictable progress — feels fairly shaky proper now.
However, don’t fear, it’s not all doom and gloom! There’s a approach so that you can overcome these challenges, which is what I’ll get into on this article.
Most individuals suppose they want extra credentials to start out an internet model. And truly, that is the place most individuals get caught —spending time on certifications, ready till they’ve a much bigger following, and taking extra programs to be taught extra concerning the matter that they already know!
However the fact is:
You’re already sitting on one thing folks would pay to be taught — you simply don’t notice how priceless it’s (but)!
We’ve helped greater than a thousand folks begin on-line manufacturers round their passions, expertise and experiences, based mostly on what they already know.
Which means, they didn’t must spend tons of time including extra to their plate…we merely helped them unpack the gold that was already there.
Your area of interest. Your wonderful concept. Your subsequent transfer…it’s discovered inside your expertise, your experiences, and your passions.
In case you’re fascinated with creating one thing of your personal (as a aspect hustle, or as a full-time gig), and want to flip your experience into revenue, that is the place to start out.
The three Buckets: Begin With What You Already Have
In case you’re not sure about what area of interest to choose or what sort of enterprise to start out, right here’s the framework we’ve personally used to provide you with our worthwhile concepts through the years, and it’s what we train our shoppers as nicely.
It’s constructed on 3 ‘buckets’ that all of us have entry to — regardless of your background, job title, or degree of expertise.
Notice: we go deeper into this and actually provide help to slim down your concept in our Area of interest Readability Program.
Bucket #1: Abilities & Data
That is the information you’ve amassed through the years. Abilities you’ve discovered via your profession, college, certifications, coaching, self-education…and even simply trial and error.
You may not consider it as particular, as a result of it comes naturally to you now. However to another person, it’s precisely what they need assistance with.
Listed here are just a few examples:
Possibly you’ve…
- Mastered Excel spreadsheets, and also you’ve constructed customized templates that save hours each week.
- Turn out to be an professional in designing logos, enhancing resumes, or organizing digital recordsdata.
- Discovered the right way to run a worthwhile Airbnb
- Cracked the code on the right way to develop a YouTube channel.
- Discovered a productive workflow and the right way to repurpose one video into per week’s price of content material.
- Been (or at the moment are) a challenge supervisor, realtor, skilled chef.
- Been licensed for educating, teaching, being a private coach, or a yoga teacher.
- Mastered information entry, bookkeeping, or utilizing accounting software program like QuickBooks.
- Educated new group members and liked breaking down advanced duties into easy steps.
- Ran inside occasions, team-building actions, and even organized workplace potlucks — and other people noticed you because the “glue.”
All of those expertise, all of this information that you’ve, can all be changed into your personal enterprise. It’s simply taking what you already do and already know, and deciding that you just need to create one thing of your personal.
Listed here are just a few real-life examples from our shoppers:
- Self-Made Millionaire and Finance Mentor turned private coach to assist learners spend money on the inventory market and construct wealth
- Licensed Yoga and Breathwork Teacher and Private Coach teaching girls in midlife to seek out bodily, emotional and religious concord within the subsequent chapter of their lives.
- Actual Property Investor and Landlord of 15 years teaching new landlords on getting began and handle their properties with confidence
Different Examples:
- Morgan Overholt was a burned-out graphic designer and stop her 9-5 to freelance full time and switch her design expertise right into a $100,000 per yr enterprise.
- Ali Abdaal was a physician who had to make use of productiveness hacks simply to outlive his demanding work. When he realized different folks may use his instruments in all areas of life, he stop his job to show it on-line and now earns over $4 million per yr.
- Greg Langstaff was a profession advisor and recruiter who stop his job to show othe folks what to not do when going to job interviews. Now he makes relateable and humorous movies on tiktok and now runs a multi-6-figure enterprise providing resume critiques, and promoting programs and training.
Right here’s the factor:
What you know the way to do — whether or not it’s out of your job, your aspect hustle, or your personal curiosity through the years — can grow to be the inspiration of your area of interest.
What feels apparent, straightforward, or boring to you, may very well be life-changing to another person who’s caught, confused, or overwhelmed. And so they simply don’t know the place to start out.
We see this on a regular basis. Individuals turning on a regular basis expertise into companies — educating what they already know. You don’t must be taught one thing new to get began. You simply must learn to bundle what you already know in a approach that helps others.
Bucket #2: Life Experiences & Your Private Story
Most of the time, essentially the most highly effective enterprise concepts don’t come from a job or a level — they arrive from what you’ve lived via…your story.
For us personally, there are just a few key life experiences that we’ve already changed into revenue — and will simply do once more.
The most important one was taking the leap to grow to be entrepreneurs. To be our personal boss. We knew we had been meant for extra and believed there needed to be a option to do significant work we truly loved.
And that perception is what attracts folks to our story — as a result of they really feel the identical approach.
We took our lived expertise of build up 4 on-line manufacturers, and turned it into an impactful, worthwhile teaching enterprise that helps others do the identical.
That’s precisely what we train inside our Creator Kickstarter Teaching Program. Your lived expertise can grow to be the enterprise you revenue from—identical to ours did.
All of us have chapters of our story that formed us (whether or not good or dangerous), moments that compelled us to develop, adapt, or rebuild. Use these to your benefit and assist others who’ve been in your scenario.
Belief me, there are folks looking for precisely that sort of steerage.
Listed here are just a few examples:
Possibly you’ve…
- Moved internationally and needed to navigate a brand new tradition, language, or authorized system from scratch.
- Modified careers a number of occasions and discovered the right way to reinvent your self — even when it was scary.
- Gone via burnout and overwhelm (in life or in what you are promoting).
- Survived a divorce.
- Been via a trauma and have discovered hope and therapeutic.
- Had a significant id shift and located your approach via.
- Misplaced a bunch of weight and are happier, more healthy and extra assured than ever.
- Realized the right way to handle cash after debt.
- Discovered the right way to co-parent peacefully.
- Realized the right way to stay a satisfying life with power sickness.
- Navigated menopause and all of the bodily, emotional, and id shifts that got here with it — and got here out extra grounded, assured, and linked to your self.
- Left a high-demand profession to prioritize your psychological well being, and discovered the right way to rebuild a life with extra time for household, peace, objective, and presence.
- Took a leap into solo journey after a significant life change and found a deeper sense of confidence, pleasure, and self-trust.
- Supported a liked one via habit, sickness, or grief and have become a gradual supply of power of their unstable occasions.
- Determined to cease people-pleasing, set boundaries, and rewire the way in which you present up in relationships, work, and your personal life
Listed here are just a few real-life examples from our shoppers:
- Downsizing her dwelling and life for a retirement filled with alternatives and training girls the right way to do the identical.
- Having the trait of an HSP (Extremely Delicate Individual) and training girls on the right way to navigate that.
- Being a child-free couple by selection and constructing a group for others like them.
- Being an immigrant within the USA and training others to construct credit score and select the suitable bank cards.
- A religious Christian for the reason that age of seven serving to households expertise a deeper relationship with the Lord via teaching, studying and memorizing Scripture
Different Examples:
- Lisa Johnson was a single mother within the UK, with £35,000 of debt. She acquired via it and now sells programs and packages educating different folks the right way to earn revenue. She’s now earned over £16 million and has assisted greater than 50,000 entrepreneurs.
- Nadine Muller transitioned from a nursing profession to turning into a private health coach, finally shifting into on-line teaching. By leveraging her experiences and challenges, she constructed a multimillion-dollar teaching enterprise.
- Kiki Ayers confronted homelessness in Los Angeles however utilized her background in leisure reporting to ascertain a public relations agency. By sharing her story and experiences, she constructed a enterprise that generated about $3 million in 2024.
Right here’s the factor:
These life experiences aren’t simply private issues that occurred to you…what in the event that they occurred for you?
These occasions in your life are full of classes, frameworks, and real-life instruments that different folks desperately want. It may grow to be a shortcut, a roadmap, or a spark of hope for another person.
You don’t have to be excellent or polished, you simply have to be sincere. Not pretending you could have all of it found out, however being just a few steps forward and turning your journey into one thing that helps another person.
Having an impression and serving to others discover options to their issues is what constructing a model is admittedly about.
3. Passions & Pursuits
Generally, your finest concept isn’t the factor folks would discover in your résumé. It’s not your expertise and all of the information you’ve amassed…it’s truly the factor you can speak about for hours with out becoming bored!
It’s the subject that lights you up when somebody asks the suitable query. It’s one thing you’re at all times studying extra about — not as a result of it’s important to, however since you truly need to.
Take Nick for instance, and his ardour is fly-fishing. It’s one thing he’s been doing since he was a child and would spend weekends out on the lake together with his Dad and Brother.
Fly fishing is one thing that he’s at all times studying extra about and perfecting. You’ll discover him holed up in his “mancave” tying flies, chatting with different fly-fishermen in his Viber group chat, or down by the river casting his rod!
It’s the curiosity that he may speak about for hours.
So, he began a fly-fishing model round his ardour in 2020 and grew it to a six-figure enterprise. Now, he makes cash creating content material whereas he’s fishing on the river! Positively dwelling his dream.
Listed here are some examples:
Possibly you…
- Geek out over matcha rituals and may’t get sufficient of it.
- Love journey hacking and discovering finances journey hacks.
- Are obsessive about meal prepping.
- Love all issues to do with make-up and sweetness, or styling outfits.
- Are completely keen on biohacking, astrology, or productiveness instruments — and your folks come to you since you clarify it in a approach that is smart.
- Are the go-to particular person in your group for planning the proper women’ journey.
- Are one of the best at organizing small areas.
- Are keen on all issues craft beer and have discovered the right way to brew and make it your self.
- Love deep diving into human design and serving to pals perceive their charts in actual life.
- Are obsessive about cozy dwelling vibes — from candle making to perfecting your Sunday reset routine.
These pursuits and passions are all issues that you can flip into one thing that helps others and makes you cash.
Listed here are just a few real-life examples from our shoppers:
- A pair dwelling in NYC with a love for journey and their metropolis, operating a journey planning enterprise and creating curated itineraries and journeys to NYC for busy professionals
- A travel-hacking professional serving to others plan journeys and expertise the world whereas spending much less
- A pair obsessive about fast getaways and never losing any day without work, they share one of the best itineraries for 48 hour fast flip adventures
- A cat lover serving to different pet dad and mom with their cat’s well being and weight reduction
- A lover of holistic methods and total wellness serving to distant staff escape digital overwhelm and simplify their life
Different Examples:
- Nick (of Goats On The Highway) turned his ardour for fly fishing into an internet model that helps learners choose the suitable gear with out breaking the financial institution. That enterprise earned $8,440 on its twelfth month after launching!
- Joshua Weissman was a burned out chef who turned his love of cooking (significantly fermentation) right into a multi-million greenback YouTube empire.
- Sandra James was laid off from her £50,000/yr job in monetary providers so she determined to show her love for cats right into a enterprise. She based The Cat Butler, an unique cat-sitting service within the UK. She launched it in 2015 and now it earns about £200,000 yearly.
Right here’s the factor:
In relation to passions and pursuits, you don’t have to be an “professional”, you don’t must have a level or an enormous following.
You simply have to be just a few steps forward of the particular person you’re serving to — and know and care sufficient concerning the matter to information them.
In case you love the subject and also you’re SO keen about it, and also you’re keen to indicate up and share what you’ve discovered, somebody on the market will likely be so glad you probably did. Individuals are searching for somebody actual, somebody who will get it, and somebody who makes it really feel potential.
Cease Overthinking and Selected One Factor to Begin
You don’t have to be an influencer, good at tech, or into advertising and marketing. Most of our shoppers aren’t. And truly, most of them began with out having any concept of what they may share with the world!
Our shoppers are common folks identical to you — aged 24 to 70. They’re vacationers, mothers, immigrants, {couples}, retirees, creatives, side-hustlers, and 9-5ers who lastly mentioned:
“I’m performed losing time build up another person’s enterprise. I need to create one thing that really has an impression. One thing I like doing.”
If you wish to go deeper with every part you’ve discovered on this article, we’re right here to assist. Step one is arising together with your excellent area of interest and concept…one which’s aligned with you. One which will get you excited!
That’s what we assist you determine inside our Area of interest Readability Program. You’ll learn the way your expertise, life experiences and passions matter, and the way they are often packaged up and changed into an impactful model and product that you would be able to promote.
It’s your first step towards constructing one thing actual — from the life you’ve already lived.
In case you’re the kind of one who’s able to take the leap, guess on your self, and at last construct one thing that displays who you actually are…you’re precisely who our full teaching program was made for. Click on right here to electronic mail us for info on our Creator Kickstarter program.
