Pophouse Leisure has formally acquired Axtone Data, the influential digital music label based by Axwell, the corporate confirmed to EDM.com.
The acquisition deepens the prevailing collaboration between the leisure funding agency and Axwell, whose affect as a member of the enduring Swedish Home Mafia trio has outlined a era of digital dance music. Pophouse, which in 2022 acquired the grasp recordings and publishing rights for Swedish Home Mafia’s catalog, sees the transfer as a strategic step in amplifying the band’s world affect whereas bolstering Axtone’s progress.
Beneath Pophouse’s stewardship, Axtone now stands prepared to jot down the following chapter within the label’s enduring legacy.
“The partnership with Axtone is already in operation and opens new avenues for inventive and business improvement, together with supporting Axtone with specialist assets and trade data to speed up the label and catalogue’s progress and to allow Swedish Home Mafia to appreciate extra of their thrilling music initiatives,” Pophouse advised EDM.com in an announcement.
Quite a few music shops had erroneously reported that Axwell, whose actual identify is Axel Hedfors, was stepping away from Axtone as a part of the transaction. Nevertheless, the DJ is retaining a outstanding position as Founding Accomplice and Inventive Advisor, Pophouse tells us, and he “will stay very concerned in supporting Axtone’s expertise in addition to persevering with to launch new materials.”
Axtone has launched many celebrated songs that are actually thought-about generational dance anthems, together with “Inform Me Why” by Supermode, a facet challenge of Hedfors and Swedish Home Mafia’s Steve Angello; and “In My Thoughts” by Ivan Gough and Feenixpawl, which obtained an Axwell remix and garnered the producer a 2011 Grammy nomination. These cultural touchstones, a part of a broader catalog spanning over 200 tracks, have cemented the imprint as a cornerstone of progressive home music.
Pophouse’s transfer to accumulate Axtone is a part of its broader mission to develop and put money into manufacturers with world potential and deep ties to bop music tradition. The corporate in 2022 bought a majority stake in Avicii’s music catalog and is now growing a musical in regards to the late EDM icon, whose life was not too long ago explored in a high-profile Netflix documentary.
Observe Axtone Data:
X: x.com/axtone
Spotify: open.spotify.com/consumer/axtone
Fb: fb.com/axtone
TikTok: tiktok.com/@axtonerecords
