Drake, Kendrick Lamar Jerritt Clark/Getty Photographs; Arturo Holmes/MG23/Getty Photographs
The summer time of “Not Like Us” has come and gone, however the Kendrick Lamar diss monitor is seemingly nonetheless getting below Drake’s pores and skin.
Drake, 38, has initiated authorized motion claiming that Common Music Group conspired to “artificially inflate” the recognition of “Not Like Us,” which accused Drake of sexual misconduct and cultural appropriation.
“UMG … conspired with and paid at present unknown events to make use of ‘bots’ to artificially inflate the unfold of ‘Not Like Us’ and deceive shoppers into believing the track was extra common than it was in actuality,” Drake’s attorneys wrote in a petition filed in Manhattan court docket on Monday, November 25, and obtained by Billboard. “UMG didn’t depend on likelihood, and even atypical enterprise practices. It as a substitute launched a marketing campaign to control and saturate the streaming providers and airwaves.”
The Canadian rapper’s attorneys accused UMG — which can also be the dad or mum firm of Drake’s document label, Republic — of misleading enterprise practices and false promoting. The submitting additionally claims UMG violated the Racketeer Influenced and Corrupt Organizations Act, the federal statute generally known as RICO that’s utilized in prison circumstances towards organized crime.
Kendrick Lamar and Drake’s rap feud is so heated that it could burn the hip-hop world to the bottom. Lamar, 36, and Drake, 37, have been waging lyrical conflict with more and more private diss tracks launched during the last a number of days. Drake’s “Household Issues” track accused Lamar of being a “make-believe” activist, claimed Lamar obtained bodily […]
The submitting lists a number of strategies UMG allegedly used to popularize “Not Like Us” along with hiring bots, together with paying influencers to spice up the track and charging Spotify diminished licensing charges in alternate for recommending the track to customers looking for “unrelated songs and artists.”
The doc additionally accuses UMG of paying Apple to have Siri “purposely misdirect” customers to Lamar’s monitor. (Apple isn’t named as a respondent within the petition or accused of any wrongdoing.)
“On-line sources reported that when customers requested Siri to play the album Licensed Lover Boy by [Drake], Siri as a substitute performed ‘Not Like Us,’ which accommodates the lyric ‘licensed pedophile,’ an allegation towards Drake,” claimed Drake’s authorized crew.
UMG vehemently denied Drake’s claims in a press release to Billboard, telling the outlet: “The suggestion that UMG would do something to undermine any of its artists is offensive and unfaithful. We make use of the best moral practices in our advertising and marketing and promotional campaigns. No quantity of contrived and absurd authorized arguments on this pre-action submission can masks the truth that followers select the music they need to hear.”
Drake gained’t be making an attempt to cease Kendrick Lamar from enjoying his megahit “Not Like Us” on the Tremendous Bowl halftime present subsequent yr. “The rumors are utterly false,” a rep for Drake, 37, advised Us Weekly in a press release on Tuesday, October 1. The denial comes after experiences circulated that the “Hotline Bling” rapper deliberate […]
Drake’s submitting isn’t a lawsuit however relatively a “pre-action” petition, which is a process that goals to assemble info earlier than the submitting of a swimsuit. His attorneys declare he tried to debate the matter with UMG earlier than taking authorized motion however allege the corporate had “little interest in taking accountability for its misconduct.” As an alternative, the submitting accuses UMG of actively making an attempt to cover its actions, together with by firing staff “perceived as having loyalty to Drake.”
Lamar, 37, launched “Not Like Us” as a part of a collection of diss tracks he and Drake exchanged amid their ongoing feud. The track was each critically and commercially profitable, peaking at No. 1 on the Billboard Scorching 100 and incomes 5 nominations on the 67th Annual Grammy Awards.
Drake, Kendrick Lamar Jerritt Clark/Getty Photographs; Arturo Holmes/MG23/Getty Photographs
The summer time of “Not Like Us” has come and gone, however the Kendrick Lamar diss monitor is seemingly nonetheless getting below Drake’s pores and skin.
Drake, 38, has initiated authorized motion claiming that Common Music Group conspired to “artificially inflate” the recognition of “Not Like Us,” which accused Drake of sexual misconduct and cultural appropriation.
“UMG … conspired with and paid at present unknown events to make use of ‘bots’ to artificially inflate the unfold of ‘Not Like Us’ and deceive shoppers into believing the track was extra common than it was in actuality,” Drake’s attorneys wrote in a petition filed in Manhattan court docket on Monday, November 25, and obtained by Billboard. “UMG didn’t depend on likelihood, and even atypical enterprise practices. It as a substitute launched a marketing campaign to control and saturate the streaming providers and airwaves.”
The Canadian rapper’s attorneys accused UMG — which can also be the dad or mum firm of Drake’s document label, Republic — of misleading enterprise practices and false promoting. The submitting additionally claims UMG violated the Racketeer Influenced and Corrupt Organizations Act, the federal statute generally known as RICO that’s utilized in prison circumstances towards organized crime.
Kendrick Lamar and Drake’s rap feud is so heated that it could burn the hip-hop world to the bottom. Lamar, 36, and Drake, 37, have been waging lyrical conflict with more and more private diss tracks launched during the last a number of days. Drake’s “Household Issues” track accused Lamar of being a “make-believe” activist, claimed Lamar obtained bodily […]
The submitting lists a number of strategies UMG allegedly used to popularize “Not Like Us” along with hiring bots, together with paying influencers to spice up the track and charging Spotify diminished licensing charges in alternate for recommending the track to customers looking for “unrelated songs and artists.”
The doc additionally accuses UMG of paying Apple to have Siri “purposely misdirect” customers to Lamar’s monitor. (Apple isn’t named as a respondent within the petition or accused of any wrongdoing.)
“On-line sources reported that when customers requested Siri to play the album Licensed Lover Boy by [Drake], Siri as a substitute performed ‘Not Like Us,’ which accommodates the lyric ‘licensed pedophile,’ an allegation towards Drake,” claimed Drake’s authorized crew.
UMG vehemently denied Drake’s claims in a press release to Billboard, telling the outlet: “The suggestion that UMG would do something to undermine any of its artists is offensive and unfaithful. We make use of the best moral practices in our advertising and marketing and promotional campaigns. No quantity of contrived and absurd authorized arguments on this pre-action submission can masks the truth that followers select the music they need to hear.”
Drake gained’t be making an attempt to cease Kendrick Lamar from enjoying his megahit “Not Like Us” on the Tremendous Bowl halftime present subsequent yr. “The rumors are utterly false,” a rep for Drake, 37, advised Us Weekly in a press release on Tuesday, October 1. The denial comes after experiences circulated that the “Hotline Bling” rapper deliberate […]
Drake’s submitting isn’t a lawsuit however relatively a “pre-action” petition, which is a process that goals to assemble info earlier than the submitting of a swimsuit. His attorneys declare he tried to debate the matter with UMG earlier than taking authorized motion however allege the corporate had “little interest in taking accountability for its misconduct.” As an alternative, the submitting accuses UMG of actively making an attempt to cover its actions, together with by firing staff “perceived as having loyalty to Drake.”
Lamar, 37, launched “Not Like Us” as a part of a collection of diss tracks he and Drake exchanged amid their ongoing feud. The track was each critically and commercially profitable, peaking at No. 1 on the Billboard Scorching 100 and incomes 5 nominations on the 67th Annual Grammy Awards.
