(RNS) — The slogan of Kamala Harris’ presidential marketing campaign, “We’re Not Going Again,” is a triple play.
First and clearly, it’s about not going again to a Donald Trump presidency. Second and clearly sufficient, it’s about not going again to a time when abortion was banned, girls had been second-class residents, LGBT folks had been within the closet, and racial discrimination was the rule.
However third and extra subtly, it’s about rejecting MAGA Republicanism. Its message is the reverse of the MAGA slogan, “Make America Nice Once more,” which is about going again — restoring one thing that’s been misplaced.
That slogan made its look when Ronald Reagan ran for the presidency in 1980. What it introduced was the Reagan agenda of returning America to an idealized previous of conservative social and financial values.
A Reagan-Bush pin from the 1980 presidential marketing campaign. (Courtesy picture)
This could be achieved by a return to the Nineteenth-century ideology of deregulation and union-busting and a jurisprudence of constitutional originalism. Nothing higher summed it up than the well-known 1984 reelection advert claiming that beneath Reagan, America had skilled a brand new starting — or extra exactly, was reexperiencing its starting: “It’s morning once more in America.”
It’s essential to acknowledge that this message had deep spiritual resonance for white evangelicals, who after voting for co-religionist Jimmy Carter in 1976, turned en masse to Reagan and in the end grew to become the activist base of the Republican Occasion.
Within the early Nineteenth century, the perfect of restoring primitive Christianity took maintain in American Protestantism and numerous new spiritual teams shaped with restorationism on the core of their identification. Notable amongst them had been the followers of Thomas and Alexander Campbell, who had been so decided to recuperate the fundamental tenets and practices of the early church that they insisted on calling themselves simply “Christians.” (Right now the denomination they based is called the Disciples of Christ.) There have been additionally J.R. Graves’ Landmark Baptists, who claimed to be descended by way of an unbroken succession of congregations working towards grownup baptism again to the time of Jesus.
What the antebellum restorationists shared was the conviction that, as its main historian Richard Hughes places it, the “first instances” had been “in some sense normative or jurisdictional for up to date perception and habits.” Additionally they shared the view that America itself would play an essential function of their respective spiritual tasks.
Alexander Campbell nurtured the hope that the fundamental Christianity he was selling would come to function the nation’s civil faith, such that the US would develop into the inspiration of the millennial age. Graves promulgated a type of Christian republicanism that noticed America as “the hope of the world” and “pre-eminent among the many nations of the earth.”
It’s no accident that Reagan grew up as a Disciple and that Reaganite restorationism grew to become embedded in Republicanism. Certainly, in 2012, restorationist language appeared compulsory for all GOP presidential wannabes.
Newt Gingrich’s marketing campaign biography ended with the sentence: “We ask you to affix us on this effort to revive America as a nation like no different.” In 2011, Rick Perry informed the Western Conservative Summit in Denver, “Allow us to restore the nation’s rules.”
Ron Paul’s marketing campaign slogan was “Restore America Now,” and his platform was the “Restore America Plan.” Michele Bachmann’s marketing campaign pin learn, “Restoring constitutional conservative values.”
Mitt Romney’s tremendous PAC was named Restore Our Future. Did I point out that Mormonism was additionally an antebellum restorationist motion?
As for the 2012 Republican Occasion platform, its first two sections had been titled “Restoring the American Dream: Rebuilding the Economic system and Creating Jobs” and “We the Folks: A Restoration of Constitutional Authorities.” All in all, “restore” and its cognates appeared 21 instances within the textual content of the doc.
Trump’s revival of the unique Reagan slogan 4 years later was merely a continuation of this restorationist ideology. The MAGA takeover of the Republican Occasion is an institution of restorationism because the GOP religion.
Democratic presidential nominee Vice President Kamala Harris speaks at a marketing campaign rally, Aug. 10, 2024, in Las Vegas. (AP Picture/Julia Nikhinson)
However what of Harris’ reversal of the message? What’s its different religion?
I’d say it has to do with the meliorist imaginative and prescient — name it futurist — declared within the preamble to the Structure’s “to type a extra good Union” and in Lincoln’s resolve within the Gettysburg Deal with that there be “a brand new start of freedom.”
Operating for the Democratic presidential nomination in March of 2008, Barack Obama articulated this religion in a speech on the Nationwide Structure Heart in Philadelphia, which he titled, “A Extra Good Union.” Noting that the Structure was “finally unfinished” and “stained by this nation’s unique sin of slavery,” he pledged:
to proceed the lengthy march of those that got here earlier than us, a march for a extra simply, extra equal, extra free, extra caring and extra affluent America. I selected to run for the presidency at this second in historical past as a result of I imagine deeply that we can not clear up the challenges of our time until we clear up them collectively — until we good our union by understanding that we could have totally different tales, however we maintain frequent hopes; that we could not look the identical and we could not have come from the identical place, however all of us need to transfer in the identical path — in direction of a greater future for our youngsters and our grandchildren.
I count on we’ll hear one thing alongside these traces from Harris when she accepts the nomination subsequent week. Together with, “We’re not going again.”
