With over 500 million month-to-month web site visits, Reserving.com is a journey powerhouse. Trade specialists anticipate Reserving.com will continue to grow its dominance within the journey subject.
Reserving.com began in Amsterdam in 1996 as a web site for locating and reserving lodges in Europe. Right this moment, it’s the largest journey web site on the earth and has outpaced websites like Airbnb, TripAdvisor, Inns.com, and Expedia (its fundamental competitor).
I did in-depth and wide-ranging analysis, digging into Reserving.com’s annual firm experiences, third-party web site visitors metrics, and international tourism information. I compiled data from these numerous sources to seek out key insights into the web site’s development and success. This report particulars the next:
- Comparability of Reserving.com with prime rivals
- Breakdown of Reserving.com listings and customers by nation
- 12 months-by-year monitoring of Reserving.com efficiency
- Reporting on Reserving.com’s sustainability efforts
Reserving.com Key Statistics
- Reserving.com has over 28 million listings for locations to remain, together with 6.6 million houses, residences, and different distinctive, non-hotel stays.
- Reserving.com has resort and trip rental listings in 228 international locations.
- Reserving.com sees over 500% extra web site visitors than its closest competitor, Airbnb.
- Italy has probably the most Reserving.com listings of any nation: over 270,000.
- In 2020, Reserving.com’s income dropped by 63% from the earlier 12 months. By 2022, income bounced again as much as 126% of pre-pandemic numbers.
- 60% of nights reserved by way of Reserving.com within the US come from the cell app.
- Greater than 400,000 journey suppliers have been awarded Reserving Holding’s Journey Sustainable Badge.
- Reserving Holdings has diminished its whole direct and oblique carbon emissions by 45% since 2019.
Reserving.com Competitor Statistics
Over the previous twenty years, Reserving.com has grown from a small Dutch web startup to the most important journey firm on the earth. The extent of this development is much more spectacular when evaluating Reserving.com to competing web sites.
The statistics on this part illustrate the variations between Reserving.com and its competitors.
Competitor On-line Visitors Comparability
Reserving.com is the most-visited journey website on the web. The desk beneath highlights this by exhibiting the month-to-month search quantity for the highest 5 lodges and lodging websites (as measured by SimilarWeb).
Web site | Common Month-to-month Visits (As of Nov. 2023) |
---|---|
Reserving.com | 463.9M |
Airbnb.com | 77.87M |
Expedia.com | 76.58M |
Agoda.com | 75.77M |
Marriott.com | 50.67M |
Reserving.com’s market domination turns into clear once you see that the positioning will get over 500% extra whole visits than the following competitor, Airbnb.com.
Additionally discover that the 4th-ranked competitor, Agoda.com, is one other model owned by Reserving Holdings. The truth that 2 of the highest 5 resort web sites are owned by Reserving Holdings is spectacular.
Competitor Monetary Comparability
Trying on the monetary efficiency of Reserving Holdings versus its rivals can also be putting.
Whereas inventory worth will not be an ideal metric for firm success, it’s a helpful indicator, particularly for seeing how nicely firms recuperate from downturns just like the COVID-19 pandemic.
The desk beneath exhibits pre-COVID inventory worth highs and the inventory costs as of November 2023 of Reserving Holdings and prime competing firms.
Reserving Holdings Competitor Inventory Costs: pre- and post-COVID | |||
---|---|---|---|
Firm | Pre-COVID Excessive | November 2023 Worth | % Change |
Reserving Holdings | $2,086.90 | $2,776.93 | 33.1% |
Airbnb Inc.* | 139.25 | 116.34 | -16.5% |
Expedia Group | $138.27 | $94.90 | -31.4% |
TripAdvisor Inc. | 64.06 | 14.63 | -77.2% |
Journey.com Group Ltd. | 45.75 | 34.46 | -24.7% |
Marriott Worldwide Inc. | 152.73 | 186.63 | 22.2% |
Trivago N.V. | 7.44 | 1.11 | -85.1% |
*Airbnb didn’t go public till Dec. 2020, so the reported “pre-COVID Excessive” is simply the beginning worth.
From its pre-COVID excessive, Reserving Holding’s inventory worth has elevated 33%, whereas most rivals within the trade have seen main declines.
Expedia Group, Reserving Holding’s prime competitor, nonetheless exhibits inventory worth ranges over 30% beneath pre-COVID ranges.
The important thing takeaway right here is that whereas Reserving’s rivals (and the tourism trade at massive) are nonetheless working to recuperate from the pandemic, Reserving Holdings has totally recovered and even seen accelerated development.
I’ll dive deeper into this topic within the part on Reserving.com Efficiency Over Time.
Reserving.com Statistics by Nation
Reserving.com is headquartered in Amsterdam however has unfold around the globe. There are actually listings for lodges and trip leases in 228 international locations, from Switzerland to Sri Lanka.
Listed here are the important thing Reserving.com statistics by nation.
Variety of Reserving.com Listings by Nation
Reserving.com began as a specialist in on-line resort reservations for Europe. Whereas it has unfold across the globe, the majority of its enterprise continues to be centered on Europe.
Reserving.com has over 28 million lively lodges and different trip rental listings in 228 international locations around the globe. Here’s a breakdown of the highest 25 international locations ranked by variety of Reserving.com listings:
Rank | Nation | Complete Listings |
---|---|---|
1 | Italy | 270,059 |
2 | United States | 191,641 |
3 | France | 184,835 |
4 | Spain | 169,969 |
5 | Germany | 109,837 |
6 | Croatia | 108,245 |
7 | United Kingdom | 101,599 |
8 | Brazil | 89,180 |
9 | India | 72,508 |
10 | Greece | 65,993 |
11 | Poland | 57,328 |
12 | Portugal | 45,656 |
13 | Australia | 40,095 |
14 | Austria | 36,859 |
15 | Japan | 36,252 |
16 | Indonesia | 36,240 |
17 | Thailand | 35,757 |
18 | Argentina | 32,695 |
19 | China | 32,303 |
20 | Vietnam | 28,307 |
21 | South Africa | 27,806 |
22 | Romania | 25,002 |
Italy has probably the most Reserving.com listings of any nation, with 270,059 lodges, trip leases, and different lodging. That’s over 40% greater than america in second place.
Europe has probably the most Reserving.com listings of any continent/area. 10 of the highest 20 international locations for the variety of listings are in Europe. This isn’t shocking, since Reserving.com is headquartered in Amsterdam. Reserving.com began in Europe and has maintained very robust management within the European journey market.
This doesn’t fairly give the complete image although, as Reserving.com is just one model of Reserving Holdings. The corporate has further affect outdoors Europe with web sites like Priceline, which is predicated within the US, and Agoda, which focuses on Asia.
Reserving.com Customers by Nation
Additional insights seem when Reserving.com customers by nation quite than simply listings by nation. Listed here are the highest 5 international locations for Reserving.com web site visitors (based on SimilarWeb).
Nation | % Web site Visitors |
---|---|
United States | 10.96% |
Germany | 6.58% |
United Kingdom | 6.35% |
Reserving.com Efficiency Over Time
Since its begin in 1996 as a dot com startup in Amsterdam, Reserving.com’s development has been constant and spectacular. In 2005 Reserving.com grew to become half of a bigger on-line journey enterprise when the Priceline Group acquired it in 2005.
In 2018 the Priceline Group modified its identify to Reserving Holdings to mirror the significance of the corporate’s largest model.
The Reserving Holdings Firm Factsheet experiences the variety of room nights booked yearly from 2008 to final 12 months.
“Room nights” refers back to the whole variety of nights booked by way of Reserving.com throughout all separate lodging. The yearly room nights booked by way of Reserving.com was rising steadily till 2020 when the pandemic put a halt to journey in lots of areas.
The graph beneath exhibits the variety of nights booked annually:
12 months-Over-12 months Room Nights Reserved on Reserving.com | ||
---|---|---|
12 months | Nights Booked (Tens of millions) | P.c development |
2008 | 40.8 | N/A |
2009 | 60.9 | 49.26% |
2010 | 92.8 | 52.38% |
2011 | 141.6 | 52.59% |
2012 | 197.5 | 39.48% |
2013 | 270.5 | 36.96% |
2014 | 346 | 27.91% |
2015 | 432 | 24.86% |
2016 | 557 | 28.94% |
2017 | 673 | 20.83% |
2018 | 760 | 12.93% |
2019 | 844 | 11.05% |
2020 | 355 | -57.94% |
2021 | 590 | 66.20% |
2022 | 900 | 52.54% |
Measured when it comes to whole room nights, between 2008 and 2019 (simply earlier than the pandemic), Reserving.com’s common development price was 32% per 12 months. That quantities to 2000% development over 11 years.
Reserving’s Pre-COVID development was most speedy earlier on between 2008 and 2011, when it averaged round 50% annual enhance in room nights bought. In 2018 and 2019, progress began to degree out.
Reserving’s speedy development outpaced rivals and the journey trade at massive.
Reserving.com COVID-19 Pandemic Statistics
The previous a number of years have been turbulent for the journey trade. From pandemic-era shutdowns and restrictions to the post-pandemic journey increase and now international battle and wavering economies, there was a number of change for websites like Reserving.com.
Because the main journey firm when it comes to market share, there was vital strain for Reserving Holdings to keep up market dominance throughout and after the pandemic shakedown.
Listed here are the important thing statistics on Reserving.com’s losses from the pandemic, and its subsequent restoration.
Reserving.com Pandemic Losses
Like the remainder of the journey trade, Reserving.com noticed big drops in reservations and income in 2020.
From 2019 to 2020, the variety of room nights reserved by way of Reserving.com dropped by 68% as a result of pandemic.
The impact of the pandemic can also be putting when trying on the income of Reserving.com’s gross journey bookings, which dropped 63% from 2019 to 2020.
Impressively, even with the dramatic drop in gross journey bookings in 2020, Reserving Holdings nonetheless managed to do higher (barely) than break even with a web revenue of $59 million. That was a 99% lower from the earlier 12 months’s web revenue of $4.8 billion.
Nonetheless, that is much better efficiency than most firms and different web sites within the tourism trade fared in the course of the pandemic. For instance, based mostly on information from Macro Developments, Reserving Holding’s prime competitor, Expedia, operated at a web lack of $2.7 billion in 2020.
Reserving.com Pandemic Restoration
International tourism hasn’t recovered to pre-pandemic ranges based mostly on 2022 information from the UN World Tourism Group. In 2022, 900 million folks traveled internationally. That’s a significant enchancment from 2020 and 2021, however it’s nonetheless 37% decrease than pre-pandemic ranges.
Most specialists don’t anticipate international tourism to recuperate to 2019 ranges till the top of 2024.
However, Reserving.com and its father or mother firm Reserving Holdings skilled a a lot faster rebound from the pandemic.
By 2022, Reserving.com’s whole variety of room nights bought was 6% above 2019 ranges, and income from gross journey bookings was up 25%.
Explaining Reserving.com’s Accelerated Restoration
There’s nobody apparent rationalization for why Reserving.com has outperformed different on-line journey brokers in recovering from the pandemic. Quite, it’s a mixture of a number of advanced elements.
One contributing issue is that, whereas Expedia focuses closely on North America, Reserving.com has the most important journey market share in Europe by far.
That makes a distinction as a result of the resort trade is vastly completely different between Europe and North America.
In North America, most lodges are operated by main chains (Wyndham, Marriott, and so on.). These bigger chain firms have far more bargaining energy when negotiating with on-line journey companies, which means decrease margins for these companies.
However, based on HospitalityNet, in Europe, solely 20-25% of lodges are half of a big chain model. Unbiased lodges have much less bargaining energy, so Reserving.com can negotiate larger reserving charges. UN World Tourism Group analysis additionally exhibits that Europe has seen the best restoration in journey and tourism.
This solely partially explains Reserving.com’s spectacular restoration although, particularly within the present international monetary state of affairs.
Reserving Holdings Firm Statistics
Reserving.com is owned by the father or mother firm Reserving Holdings Inc. which was referred to as the Priceline Group till February 2018.
Reserving Holdings’ manufacturers embrace:
- Reserving.com
- Priceline
- Agoda
- Rentalcars.com
- KAYAK
- OpenTable
Collectively, they market all the things from lodges to flights to restaurant reservations.
Listed here are the important thing Reserving Holdings statistics as the corporate continues to evolve.
Reserving Cellular App and US Market Progress
Lately, Reserving Holdings has put vital emphasis and energy into development within the US market, which has usually been the stronghold of its prime competitor, Expedia. Reserving Holdings sees the Reserving App as a key to success within the US as People are spending increasingly more time on cell units.
Utilization information exhibits that 40% of whole bookings and over 60% of room nights in America have been reserved on the cell app, based on Journey Weekly.
Rental Automobiles, Flights, and Extra
Reserving.com began as a web site solely for reserving lodges, however the enterprise has now expanded to incorporate rental automobiles, airline tickets, short-term leases, and full trip packages. By including extra companies, Reserving.com has grow to be a full-service on-line journey company, resulting in better transaction quantity and model development.
Beneath is the breakdown of journey bookings for room nights, rental automotive days, and flights in 2021 and 2022 based on the Reserving Holdings 2022 Annual Report:
Reserving.com Room Nights, Rental Automotive Days, and Airline Tickets Offered (in Tens of millions) | |||
---|---|---|---|
2021 | 2022 | % Enhance | |
Room nights | 591 | 896 | 51.6% |
Rental automotive days | 47 | 62 | 30.7% |
Airline tickets | 15 | 23 | 49.9% |
Clearly, journey lodgings and lodges are nonetheless the most important enterprise phase for Reserving. Nevertheless, the corporate has gained a robust foothold in rental automobiles and airline tickets. Consultants anticipate this development to proceed.
Reserving.com is already the trade chief for journey lodgings, and as its enterprise expands additional into rental automobiles, flights, and extra, the net journey large will solely solidify its place as the highest journey website on the earth.
Reserving.com Sustainability Statistics
As buzzwords like “local weather change” and “sustainability” have gotten extra salient within the international dialog, extra firms are starting to implement insurance policies geared towards sustainability.
Reserving Holdings has put extra emphasis on investing in sustainability in its operations and provide chain. The Reserving Holdings 2022 Sustainability Report gives particulars on the progress made by the corporate.
Sustainable Journey
Reserving Holdings commissioned a third-party research in 2021 into vacationers’ attitudes towards sustainability. It seems that for vacationers across the globe, decreasing waste, consumption, and emissions is extra essential than ever.
Listed here are a few of the research’s key findings:
- 83% of vacationers consider sustainable journey is significant for the long run.
- 84% of individuals need to scale back waste whereas touring.
- 83% are keen to take particular actions to cut back vitality consumption (like turning down heating or A/C of their resort room).
- 79% plan to make use of extra eco-friendly modes of transportation like strolling, biking, or public transit quite than automotive leases or taxis.
- 76% of vacationers need to make sure the financial impression of journey is unfold equally throughout socio-economic courses.
- 53% of persons are pissed off when lodging inhibit sustainable practices (e.g., by not offering recycling companies).
Journey Sustainable Program
In 2021 Reserving Holdings launched its Journey Sustainable Program with the aim of empowering prospects to make sustainable decisions and incentivizing personal lodging operators to implement sustainable practices.
This program lets room suppliers earn a Journey Sustainable Badge, which is seen to Reserving.com customers. The metrics for this badge have been developed with sustainability consulting agency ERM, and provides suppliers particular methods to enhance sustainability in 5 key areas: waste, vitality, and greenhouse gasses, water, supporting native communities, and defending nature.
Up to now, greater than 400,000 journey suppliers have been awarded Reserving Holding’s Journey Sustainable Badge. That’s solely a small proportion of the 28 million Reserving.com companions, however it’s a step in the proper route.
Reserving.com goals to have greater than 50% of whole visits by way of extra sustainable lodging by 2027.
Reserving.com Vitality Consumption and Emissions
Yearly, airline tickets, lodges, and different journey companies generate large portions of greenhouse gasses. It’s no secret that journey is an energy-hungry, high-emissions trade.
Reserving Holdings has taken steps towards decreasing its direct and oblique vitality consumption and carbon emissions. Since 2019, Reserving Holdings has actively measured three emissions classes:
- Direct emissions from owned or managed property
- Oblique emissions from bought vitality
- Emissions generated from the corporate’s provide chain
The desk beneath experiences the emissions from these three classes:
Reserving Holdings Greenhouse Fuel Emissions (measured in tCO2e) | |||
---|---|---|---|
2019 | 2021 | 2022 | |
Direct Emissions | 5,885 | 4,541 | 4,396 |
Oblique Emissions | 18,241 | 3,774 | 504 |
Provide Chain Emissions | 243,909 | 119,439 | 168,752 |
Complete Emissions | 268,035 | 127,754 | 173,652 |
Since 2019, Reserving Holdings has diminished its personal direct and oblique carbon emissions by 80%. That in itself is a worthy accomplishment, however 97% of the corporate’s whole emissions are generated elsewhere within the provide chain.
Complete emissions have been diminished by 45%, and Reserving Holdings goals to chop whole 2022 emissions by 50% earlier than 2030.
Sources and Methodology
This report is a complete and in-depth evaluation of Reserving.com’s international attain, market share, monetary information, development over time, and sustainability insurance policies. I gathered information each from Reserving Holdings self-reporting and a variety of third-party sources.
Monetary and financial information got here from the Reserving Holdings Factsheet, the Reserving Holdings 2022 Annual Report, and Macro Developments Annual/Quarterly Monetary Metrics.
Web site visitors and efficiency information got here from SimilarWeb area evaluation.
Journey and lodging trade statistics got here from the UN World Tourism Group’s Affect Evaluation of the COVID-19 Outbreak on Worldwide Tourism, Skift Analysis, and HospitalityNet.
Sustainability information got here from the Reserving Holdings 2022 Sustainability Report and Sustainable Journey Survey.
All sources not talked about listed below are cited immediately within the textual content.
There’s a super quantity of data and information obtainable throughout these sources, however it’s disjointed and sometimes tough to interpret. I compiled uncooked information and particular person findings from these sources right into a single cohesive useful resource.
I used this big selection of data to generate the tables, graphs, and statistics on this report.
Ultimate Findings
Reserving.com is the world’s largest journey web site, however it isn’t till you dive into the numbers that the dimensions of Reserving.com’s market lead turns into clear. Reserving.com will get 500% extra visitors than the following competing journey web site.
One among Reserving.com’s largest benefits is its place as a very international firm. Reserving.com’s prime competitor, Expedia, additionally has international attain however is decidedly centered on the US market. Reserving.com, alternatively, began in Europe and has the strongest foothold there.
Reserving.com can also be one of many solely main journey websites that has not solely totally recovered from the pandemic, however rebounded above pre-pandemic ranges. Whereas most journey firms (and the journey trade as an entire) aren’t anticipated to totally recuperate till the top of 2024, Reserving.com is already promoting extra journey bookings and incomes extra income than it did in 2019.
So the important thing takeaway is that this: not solely is Reserving.com presently the dominant participant in journey, however it’s dominance is prone to proceed to develop.
Reserving.com FAQs
How many individuals use Reserving.com?
In September 2023, 231 million folks visited the Reserving.com web site.
How worthwhile is Reserving.com?
In 2022, Reserving Holding’s whole revenue was $3.1 billion.
What proportion does Reserving.com cost house owners?
Reserving.com fees rental property house owners a 15% fee price.
What’s the market place of Reserving.com?
Reserving.com is the most important journey website on the earth each by income and by month-to-month visitors.
Is Reserving.com larger than Expedia?
Sure, Reserving.com is larger than Expedia, with almost 7 occasions the month-to-month visitors.