Alaska Airways unveils massive cabin retrofits, including premium seats to Boeing 737s

The perfect bank cards, in accordance with TPG spokesperson Clint Henderson

W Florence is now open

Premium demand is surging, and Alaska Airways is betting that vacationers will need to splurge for premium seats for the lengthy haul.

The Seattle-based provider introduced on Wednesday that it will add new top notch and extra-legroom seats to its plane as a part of a retrofit program overlaying its Boeing 737 fleet, which can add 1.3 million premium seats to its schedule every year.

The retrofit program will span over 200 Boeing 737-800, 737-900ER and 737 MAX 9 plane. The primary aircraft to endure a cabin revamp might be pulled from service for retrofitting in September, with the complete retrofit course of anticipated to be accomplished by summer time 2026.

You may discover an aircraft-by-aircraft breakdown of the cabin retrofits on the backside of this story, however highlights embrace including 4 first-class seats to the Boeing 737-800 fleet, bringing the entire to 16 new recliners within the pointy finish of the jet. (This information was already introduced earlier this yr.)

Going ahead, the one mainline jets to function 12 first-class recliners might be some Boeing 737 MAX 8 and 737-700 plane. (It is fascinating that Alaska did not announce plans to harmonize the variety of first-class seats throughout its 737 MAX 8 fleet, an plane that may presumably be within the provider’s fleet for a lot of extra years to return. That might change because the seats on the airline’s current MAX 8 plane come due for substitute.)

The retrofitted Boeing 737-800s will supply up to date Recaro first-class recliners with further legroom, a foot relaxation (a uncommon and wonderful contact for home first-class), a seatback system holder, a winged headrest, common energy shops and USB-C charging ports. These seats will even function built-in cup holders, together with further recline and bigger tray tables.

No different first-class cabins are being up to date with new merchandise as a part of this announcement, however Alaska is increasing its so-called Premium Class footprint. Alaska is including six Premium Class seats on its Boeing 737-900ER and Boeing 737 MAX 9 plane, rising this cabin from 24 to 30 seats on each jets.

These extra-legroom economic system seats embrace 4 further inches of pitch in comparison with customary economic system seats, free alcoholic drinks on flights longer than 350 miles and precedence boarding.

Alaska says that Premium Class and economic system vacationers on all of the retrofitted fleets will take pleasure in system holders, cup holders, USB-C charging ports and winged headrests. The airline additionally mentioned it should proceed providing 4 toilets throughout its Boeing fleet.

Every day Publication

Reward your inbox with the TPG Every day publication

Be part of over 700,000 readers for breaking information, in-depth guides and unique offers from TPG’s consultants

The provider mentioned in an announcement that it determined to speculate on this venture “in response to rising demand from our valued company… Our Premium Cabin efficiency continues to help what we consider to be a structural shift in increased demand for premium merchandise.”

Alaska is not the one airline to note an upmarket shift in its traveler profile. For years, Delta Air Strains has leaned right into a premium-focused technique that has landed it on the high of the pack amongst U.S. airways throughout a number of dimensions. United Airways new “Subsequent” model marketing campaign launched in 2021 and is highlighted by a nose-to-tail refresh of just about the complete home fleet, elevating the premium expertise for vacationers.

Within the second quarter of 2024, Alaska introduced that its first-class and Premium Class revenues completed up 8% and 6%, respectively, with a first-class load issue hitting 71%.

Whereas these new premium seats might pad Alaska’s backside line, they need to even be excellent news for elite vacationers on the lookout for extra award and improve area. With the next proportion of premium seats, Alaska Mileage Plan members would possibly start noticing that upgrades clear just a bit extra regularly than earlier than.